Claire King

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Posts Tagged ‘Amazon’

Does Amazon block reviews from Twitter/Facebook followers?

Posted on: December 17th, 2015 by Claire - 3 Comments

Several authors have had complaints from readers recently that they have tried to leave reviews on amazon and not been allowed to do so.

The belief is that amazon is changing its review policy and if amazon can see (by authors/readers connecting their social media accounts such as facebook and twitter to their amazon account) that you are somehow connected, they will view the reviews as biased and will delete them.

Of course this seems like a crazy policy: readers like to connect to authors on social media and authors like to connect to them. Readers like to leave book reviews and authors LOVE that. Reviews help other people find our books. (Thank you readers).

And yet, many authors seem to have resolved their readers’ review issues by disconnecting their social media accounts from their amazon accounts.

I wrote to amazon to get clarity on their policy.

Here is their reply in full:

We Need to Talk about Amazon

Posted on: November 27th, 2013 by Claire - 15 Comments

While my first year being a published author has been going great guns in the UK, things have got off to a fairly quiet start in the USA.

That’s pretty much par for the course for a debut British novel, I’m told, and The Night Rainbow hasn’t done too badly. Considering there was no ‘launch campaign’ as such, around release time in April there was some great coverage in book shops, and I’ve had a modest royalty cheque, so hurray!

Then this week, Amazon.com chose The Night Rainbow for their Kindle Daily Deal. I don’t know how that works, but I am thrilled they did.

As a rule I don’t follow my rankings on Amazon, because

  • a) Frankly, I can’t actually affect them.
  • b) The numbers swing wildly about and it’s pretty unfathomable how they relate to actual books sold.
  • c) They change every hour. Can you imagine how distracting that would be to a writer if you let it?

But yesterday I made an exception, because I was interested in how the promotion – which saw the ebook price fall from around €9 to $2.99 for 24 hours – would go. Looking over the months since launch, sales on Amazon of both the printed and the e-book appear to have been close to non-existent. Yesterday my sales ranking in the Kindle Store shot up by 954,681%  (apparently*). From roughly #250,000 to #25 in the paid kindle store. That’s pretty close to the top of the list.

And at the end of the day I got to see this, which although a fleeting phenomenon, is no less exciting and, most importantly, gets The Night Rainbow noticed by readers who otherwise wouldn’t have ever come across it:

2013-11-27 at 08.40.53

Amazon USA Literary and Contemporary Fiction: #2

And also this:

Screen Shot 2013-11-27 at 16.42.31

Amazon Canada Literary and Contemporary Fiction: #6

I don’t know what my sales were for the day exactly (they certainly didn’t increase by a million percent) but they did shoot up quite remarkably and continued for a while after the Deal had finished, when the ebook was back to full price.

The Daily Deal was November 26th 2013, so if you’re interested in seeing how the ebook is ranking now, click here.

I also followed the ‘noise’ around the promotion. And it’s not just Amazon who market it. They publicise the deal onsite and send out emails to Kindle users, but I also noticed that on twitter and on the web in general there are lots of accounts set up to catch these deals and shout them out to their followers and readers, magnifying the effect. *It was one of those accounts that tweeting the amazing 954,681% leap in ranking. It’s a machine that works very effectively.

So far so good. Has anyone got to this point yet without screaming,

  • “Yes! But it’s AMAZON!”
  • “Four Horsemen of the Apocalypse, Franzen etc”,
  • “Bookshops closing!”
  • “Death by ebook!”

Or something similar?

Well, yes. So to the thorny question of Amazon. As a reader, I’m a bookshop girl. I love bookshops. I love choosing books in bookshops and chatting to people who work there. As an author I also love bookshops. I love the warm welcome you get from the dedicated, passionate independent booksellers and from their customers, who they often know by name.

But Amazon have about a 30% market share of books in the USA. Many people now go straight to Amazon when they want to buy a book, and an even greater percentage when they want to buy an ebook. And obviously book shops don’t sell ebooks for Kindle (although Amazon are offering them the chance, which is a whole other debate).

Some people do prefer reading books electronically and the people that took a chance on my book yesterday because of a promotional price point and a big shout out from Amazon are not people who would have bought a paper copy from a book shop. Otherwise they’d have done it sometime in the last 7 months, I’d have thought. They are, however, people who will read it, hopefully be delighted by it, and hopefully tell that to other people.

Sometimes, as authors, it’s suggested that when we ‘self-promote’ we should limit that to encouraging people to go to bookshops. When the question of Amazon, or indeed supermarkets, comes up, even if they’ve helped market and sell actual quantities of our work, we are expected to hum and ha and shuffle our feet nervously. I did tweet several times yesterday to let people know about the offer. And every time I did, I must admit I felt worried that people might judge me for inadvertently ‘supporting’ Amazon.

But in the end, is it we authors who are responsible for the struggles that bookshops face? I don’t think so. Most authors I know would happily do signings at bookshops, support library reading groups etc., even if they find public appearances rather painful (the authors not the reading groups).

Nor are we responsible for where readers choose to shop. We have excruciatingly little influence, quite frankly, over who buys our book and from where. We can tweet our little hearts out, but unless we seriously set about a time-consuming social media campaign, it’s just not our call. The greatest influence we have is in the quality of our writing.

So, if a retailer stocks our books and readers buy them, enabling us to feed our kids and write more books, then we are happy. And if we can give that income a little boost along the way, then generally we will, as best we can.

Yesterday’s Amazon promotion was a great opportunity to boost awareness of The Night Rainbow in the USA and Canada. It’s the kind of novel that thrives on word of mouth recommendations, and as many authors can tell you, it can be frustratingly difficult to kick those off.

I hope the people who picked up the e-book for $2.99 yesterday will love it, and that they’ll consider giving it as a gift (wherever they choose to buy it) or just tell others what they thought.

And also that they will want to buy the next book. Speaking of which I’m off to finish it. Hopefully there’ll be news on that soon.

UPDATE:

Since posting this a couple of good articles have shown up on this topic, so links are here:

New York Times tongue in cheek, what Amazon is to a modern author 

New online retailer opens up in UK to offer online alternative to Amazon (The Bookseller)

 

 

Whatever You Love, or feel vaguely ambivalent towards…

Posted on: April 26th, 2011 by Claire - 16 Comments

I’ve just finished reading Louise Doughty’s novel, Whatever You Love. It was amongst my Christmas presents (oh, I’m not even half-way through that To Be Read pile yet) and came on the recommendation of my lovely agent.

Well, what a recommendation. As I’ve mentioned before, what with small children and writing my own novel, my reading time has been spare and this was the first book of Louise Doughty’s that I’ve read. I truly loved it. I galloped through it in a way that is rare for me and all along the way saying ‘Wow!’ and ‘Yes!’ The kind of book where i go out and buy the entire back catalogue. *THAT* kind of book.

Honestly, I loved this book and wholeheartedly recommend you buy it.

I try to write reviews on Amazon for any book that really rings my bell. (I don’t write negative reviews because I rarely feel passionate enough about a book that just didn’t quite do it for me). Of course I read the other reviews up there while I’m on it, and was quite shocked by the polarity of the comments. As an author on the brink of receiving my own reviews, this sort of reception, especially for a book I would rate so highly, terrifies me. I’m sure I would take it to heart. What do you make of it all?

Amazon 1/2 star reviews:

“absolutely HATED this book”

“The story is drawn out unnecessarily”

“Faber & Faber, get your act together and use some decent copyeditors and proofreaders. The book was littered with spelling mistakes and typos”

“…she was waffling”

“…this novel unfortunately failed to reach me, as the grief the protagonist felt over the loss of her daughter seemed one-dimensional and failed to encourage any sympathy.”

i’m aghast; each to their own and all that, but I just can’t even begin to see where these comments came from. The book was tight and meticulous…wow. If I had been on the receiving end of these I would be reaching for…what? My husband probably. But then look at these:

Amazon 4/5 star reviews:

“I found these scenes almost unbearably moving in their honesty.”

“Wow. I didn’t expect this! This book is so powerful and insightful. I was blown away to be honest”

” compulsive reading! I could not put it down”

“simply one of the best novels I have read in a long time”

“a genuinely captivating read”

“A book that tugs at the heart, draws tears and still manages to surprise right to the end.”

“…I could not put it down…”

“300 pages of insightful and expertly-crafted story-telling.”

Yes! Yes to all of these comments.

So what is it about a novel that can divide readers this way, and how are we, as writers, supposed to digest this kind of reception to our work?

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