Claire King

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Claire King Edited Choices (10 of 10)

Posts Tagged ‘Marketing’

£1000 to spend at Writers Mart today! Kerching!

Posted on: December 4th, 2011 by claire - 25 Comments

Here’s how it works. Imagine you have £1000 / €1000 (US $1500 or thereabouts), and you have to spend it on your book. The aim is to get your book to market, and make as much money as you can out of it. Here’s a selection of products available to you in Writers Mart:

 

Money tunnel

 

1. Make your Writing Better! Is your work even ready to be presented to agents and publishers?

- Get a professional critique of your work. For a full length novel expect to spend between £500 and the whole £1000. Here’s a good article on critiques. You could spend less than that of course, but is a critique of the first three chapters going to help you if something is broken in your plotting or character arc, for example?

- Go on creative writing courses, such as Arvon Courses. Most people have heard of these. A week working on your novel will cost you around £625 plus travel. For me That’s £750, for you maybe £650.

- Try a Writing Festival. Get workshops on writing and sessions with agents and publishers. Expect to spend about £350 -500 for a weekend, including your accommodation, meals, talks etc.

- Writing Mentors  - pay for the services of a published and experienced author to coach you and help edit your work. You could easily spend the whole £1000 here, buying around 4 hours of mentoring from top authors through to quite a lot more time with cheaper outfits.

- Take out  a subscription to a writing magazine, such as Writers’ Forum or Writing Magazine, for a steady flow of hints and tips. Or  else literary journals such as Mslexia, Granta etc. £30 a pop.

- Read more contemporary books. Learn from other successful writers in your genre. Buy a big pile of books to read. £100 for enough to keep you going.

- Try something like the Faber & Faber Academy. A three day course on bringing your book to market -  like this one with Ben Johncock and Catherine Ryan Howard costs £425 plus travel and accommodation.

- Practice writing. This costs nothing. But if you’re struggling for time, treat yourself to a weekend writing retreat for £250/£400 plus travel like the one I did in September. Or a week long retreat somewhere like Anam Cara, with or without workshops.

- Get your book copy edited before you submit. Expect to pay in the region of £750.

- Get writing advice free online. If you don’t know where to look, network with writers and publishing professionals on Twitter. Also free.

 

1b. Blame your Tools!

- Scrivener £30 ish

- A new computer, or an old classic typewriter £500

- A better printer £200

- Moleskine notebooks, for the authentic author longhand experience. £7-10 each

 

2. Is your book astonishingly good? Make your Submissions Better!

- Writers & Artists Yearbook, for the tailoring of submissions. £16.99

- Pay for help with your synopsis. £150 – 200

- Use fancy stationery and include chocolates personalised with the literary agent’s initials and date of birth. £250.

Just kidding

 

3. Is your book excellent and your submissions splendid? Raise your profile as a credible writer, boost your CV. 

- Raise your profile by winning competitions or submitting to radio programmes like BBC Radio 4 . Competition entry fees in the £5-£15 range.  Consider The Bristol Short Story Prize, Fish, Sean O’Faolain, Bridport, Willesden Herald, Manchester…there are so many! And if you win, they actually give YOU money!

 

4. Self Publishing!

- Design the cover £200 – £700

- Interior design & layout £750

- Also see costs of editing, above.

 

5. Your book is with a publisher, or self-published. Get those sales up! Marketing!

- Get a blog up and running. £75 for your domain name and hosting, then it’s just your time.

- Get people who have read it to review it on Amazon. Very valuable. Costs nothing.

- Look the part. Get an author photo professionally done. £500

- Advertise. Facebook lets you pay per click. Meet the Author charges £400

- I also heard recently of an offer where you could have your work featured somewhere on a writing competition’s website, with claims that it will provide ‘visibility’ to agents and publishers (though no footfall data, or qualitative data about the site readership was available at the time of writing). Cost £995 for a year.

 

**DISCLAIMER**

The above are all just ways in which you could spend your money. I’m not endorsing them, just showing you the opportunities to spend your cash! Also all prices are approximate. I’d be interested in which ones you would endorse though, and any feedback on costs. Please tell us in the comments.

I would also like to apologise for the profusion of exclamation marks. It’s not really my style, it’s more a nod to the “Get Published Now!” sales pitches we see so often, offering to take our £1000 in return for a few months of deliciously raised hopes and then an opportunity to spend the same amount again, and more, on what is essentially vanity publishing. Look at some of the cheaper – and free – options above and weigh up the relative benefits before spending lots of money, I suggest.

Remember Yog’s law – “Money should always flow towards the writer.”

 

Tick Followed Tock

Posted on: February 3rd, 2011 by claire - 28 Comments

I’ve had a few conversations this month with Indie Authors who are baffled by my willingness to sign up for a 2013 (yes, a full two years away) launch of my debut novel.

The main question is “Why Wait?” –  Not why I decided to stop approaching other publishers (who may have offered a 2012 launch) when I got the offer from Bloomsbury, but why, in this day and age, I could wait so long. If I had chosen the Indie Author route, I could have my work out there, being read by others and making money (hopefully) six months from now.

That is a really good question, but first, this:

For me, making the decision to wait is a mix of heart and mind. The heart part is easier to explain because the rational part of the decision still offers more questions than answers. Here are some of the questions that concern me, as an author, and which have guided my decision:

  • The number of books being published is increasing rapidly, but what is happening to the number of books being purchased or read? Is it keeping pace?
  • If not, does supply vastly outstripping demand mean a strong downward pressure on prices and if so is this across all books, or does it depend on how they are published?
  • In this context, what is the best way to get a literary novel to market, to ensure the widest readership and the most royalties? Is this different to genre fiction?
  • What are my aspirations as a writer?
  • Can I do this alone? Do I have enough money, do I have enough experience?

I’d also really like to point you to this excellent article here, about literary fiction, advances and e-books.

Is there a right answer or is it horses for courses? I’d love to hear your points of view on this.

Writing what we love

Posted on: August 26th, 2010 by claire - 5 Comments

I got some great food for thought from a writer friend this week.

This friend, a very successful author, has written in a couple of genres under two different names. The second of these genres, which at the time had just been a sort of side project, was the one that his publisher jumped on and said “Yes, yes! Write this, lots of this. This will sell books. Lovely.”

Imagine if you wrote, for example, science fiction, and suddenly you were handed a three book contract for historical fiction. On the one hand it’s all very well, but on the other hand, if it’s not really where your literary heart lies, can you spend the next three years writing historical without getting some sort of personality disorder?

Do you write what you love and accept it may never get published or read? Or do you snatch off the hand of the publisher for your three book contract and write what they want instead? Both, as it happens.

Geoff might have had to cross the ocean, but he did it his way.

Yes, my friend obviously wanted to be published, make a living and so on. But like most of us, he writes because he loves it. So he found a way to write the books the publisher was asking for, but in a way that he was still honest to himself as a writer.

What he told me was that even if the genre is set for you, it is the author, ultimately, who creates the characters. It is the author who throws conflicts at them and tests them time and time again until the resolution of the story. The characters and the themes are still yours. You can have your wicked way with them. You can, effectively, have your cake and eat it.

It doesn’t mean that the itch is gone for writing what your heart wants to write. On the side my friend continued writing novels in his preferred genre, in which he enjoyed past success but with no current publisher interest. He has a nice stack of unpublished novels. What now for those? That is another story.

Language is a funny thing

Posted on: August 17th, 2010 by claire - 6 Comments

We found this in the market today.

We’re looking forward to drinking it.

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